The Most Valuable Branded Domain Names
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Internet advertising’s sixty four million dollar question is, are keyword stand alone traffic domain names becoming somewhat irrelevant? This could be due to the rapid changes with Yahoo and Google, that are causing declining pay per click revenues to domain name holders?
Throughout the history of marketing and commerce, which has proven to be cyclical and forever morphing, there have been many different marketing concepts that have been adopted. In fact the very early phases of marketing involved quite literally generic barrels of goods and services.
During this generic labeling of goods and services there appeared on the scene a new concept that changed marketing forever. This phase was called Product Differentiation, or branding, which created a natural need for competitors to differentiate their products from other competitors. This allowed these competitors to separate themselves from the pack by building their own unique brand. This was the birth of branding as we know it today.
It is a natural progression that we are now beginning to experience in online advertising. This natural next step is logical in the rollout phase of modern day marketing that involves online branding of domain names.
All marketing agencies need to brand so as to differentiate their clients products from their competitors. We back in the mid nineties, placed an educated bet that there would evolve and be finally accepted another marketing doctrine called Target Market Branding.
Target Market Branding, such as eBay, take advantage of targeting certain market segments. More importantly Target Market Branding, supplies the branding qualities that advertising firms make their living on.